Use A Tagline to Catch The Big One!

          Savvy business marketers know the importance of having a tagline to get a customer's attention.  A tagline is branding slogan consisting of less than 10 words that sums up the premise of the product. Often we find certain taglines stick in our head and you find ourselves buying the product - sometimes without really realizing why we made the choice.  It is possible that there was something in our subconscious that remembered that specific product tagline and made us make that specific selection. 

Job seekers can do the same thing by creating a unique and creative tagline for their résumé.  Using a tagline can draw the reader's (employer) attention and cause them to remember a specific résumé over others.  Stumped on creating your own personal brand-tagline?  Use a Roget's Thesaurus, or use the Synonym Finder by J.J. Rodale.  It's fun to find your own personal brand and it can promote you to an employer like nothing else. 

Where to put it when you create it? Put it at the top of your résumé just under your contact information.

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